Google Analytics (User Statistics)

Google Analytics

1. Introduction

It is important for every business to be able to keep their finger on the pulse, to gauge how things are going in the business. To this end, Google Analytics is used to track use activities on all Websites, Web and Mobile Apps.

All manner of activity, starting from page and screen views by students, to the purchases count, will be recorded, and made available to you, in order to allow you to visualise how the project is doing, and to help you make better decisions.

Google Analytics is a web analytics service offered by Google that tracks and reports website and app traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005.

2. Accessing Analytics

Your consultant should add you to your project’s analytics account in order for you to have access. You will need a Gmail Account in order to access Google Analytics.

To access your project’s Google Analytics, do the following:

  1. Visit www.google.com/analytics

  2. Click the Sign in to Analytics button

  3. In the new tab the opens, login using the Gmail Account your provided to us for purposes of your analytics

    1. If you are logged into another Gmail account, click on your Google user account and sign in with the correct account.